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100 Leading Lifestyles

104 Status Matters

Young families, tech-savvy, fashionable, expensive lifestyle.

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Young families, tech-savvy, fashionable, expensive lifestyle.

104 Status Matters

Young families, tech-savvy, fashionable, expensive lifestyle.

  • Population109k
  • % of Population0.6%
  • Household Income$149k

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Status Matters are nouveau nerds: high-earning, career-oriented young parents working in specialised scientific and technological fields. They are very well educated, with half of university graduates going on to do postgraduate studies. Unlike Metrotechs however, these digitally connected citizens have also settled quickly down into marriage, parenthood and mortgages. A large number are from overseas, with high incidence of Asian, especially Indian, backgrounds. Despite very high consumer confidence, many are dissatisfied with current job and opportunities.

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I’m addicted to shopping deals, I have to say. I have a sale alert on my phone for anything by DKNY in a women’s size 6 for me or girls’ 6 for my daughter Mia. You can buy everything online so much cheaper, not just clothes. Our upstairs TV came from a Cudo deal that went into my phone’s Facebook feed and I just clicked ‘buy’ during a meeting! It was only $5990, normally $8000.  

I’m a sales manager for a multinational healthcare company and my husband Sukesh is a data systems analyst. We got married after Sukesh got his PhD and started earning good money. Now I earn more though—so he can’t say anything if I go on a spree!

Six years ago we bought a brand new house, in part to get the maximum first homebuyer grant. It’s a fair drive to work, and because of Sukesh’s early starts we have to drive separately in our own cars. I’d rather not be driving alone every day, but I’ve got the radio to keep me company.

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