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Mapping Availability

As part of the wind-down of the legacy Helix Personas 2014 website, the mapping functionality has been discontinued. Mapping functionality continues to be available within Roy Morgan Live. See more

What is Helix Personas?

Helix Personas is a geo-digital psychographic segmentation. Combining location, demographics, lifestyle, attitudes, behaviours and values, Helix reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media. See more

Browse the Communities

  • Leading Lifesyles

    100 Leading Lifestyles

    High income families, typically own their own home in the inner suburbs.

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  • Metrotechs

    200 Metrotechs

    Young, single, well educated, inner city professionals with high incomes, typically renting apartments. Cultured, connected, clued-in & cashed up.

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  • Today's Families

    300 Today's Families

    Young families in the outer suburbs, living up to their above-average incomes. Their beloved gismo-enriched home is the nucleus of their family.

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  • Getting By

    400 Aussie Achievers

    Closest to the average Australian, these young, educated, outer suburban families are working full time to pay off their expensive separate house.

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  • Aussie Achievers

    500 Getting By

    Young parents or older families with children still at home, outer suburbs, bargain hunters.

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  • Golden Years

    600 Golden Years

    Conservative, risk-averse retirees focused on health, security and maintaining an income from investments or the pension, even if they're mortgage-free.

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  • Battlers

    700 Battlers

    Mostly Aussie-born, these struggling young families, single mums & retirees are focussed on making ends meet. Many are welfare dependent.

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Find out more about Helix Personas. Talk to us today.

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