The Maps tab allows you to geographically locate your key Personas down to street block level. This has applications for local area marketing, outdoor advertising, unaddressed or addressed mail. The Maps tab includes a nifty catchment tool to profile an area, say around a cinema. The catchment area tool allows you to pin-point a location and profile the radius from 1km – 20km by Helix Personas. The catchment tool provides a breakdown of the Personas in the area as well as other key variables.