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Overseas Travel in the last 12 months

Note: Size of circle is proportionate to the percentage of people who visited each country

Mapping Availability

As part of the wind-down of the legacy Helix Personas 2014 website, the mapping functionality has been discontinued. Mapping functionality continues to be available within Roy Morgan Live. See more

What is Helix Personas?

Helix Personas is a geo-digital psychographic segmentation. Combining location, demographics, lifestyle, attitudes, behaviours and values, Helix reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media. See more

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You can register for free to access overview data pages and stay up-to-date with new releases and events. See more

Find out more about Helix Personas. Talk to us today.

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Helix Personas is designed to provide accurate profiling of Australian consumers across a variety of attributes. The attributes that have been included in creating Helix Personas have been selected as the most predictive and defining consumer attributes. Helix Personas is a Trademark of Roy Morgan Research. Values Segments devised by Michele Levine of Roy Morgan Research and Colin Benjamin of The Horizons Network. All figures are based on 14+ population.