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Helix Personas is a geo-digital psychographic segmentation. Combining location, demographics, lifestyle, attitudes, behaviours and values, Helix reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media. See more
Want to find out which Helix Personas are engaging with your website and digital campaigns, and discover your true target segments? Roy Morgan Audiences provides an unmatched level of accuracy and clarity in measuring and understanding digital audiences. See more
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