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Helix Personas - By Roy Morgan Research
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100 Leading Lifestyles
100 Leading Lifestyles
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100 Leading Lifestyles
200 Metrotechs
300 Today's Families
400 Aussie Achievers
500 Getting By
600 Golden Years
700 Battlers
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100 Leading Lifestyles
101 Bluechip
102 Smart Money
103 Self-made Lifestylers
104 Status Matters
105 Financial Freedom
106 Worldly and Wise
107 Humanitarians
108 Successful Bureaucrats
109 Progressive Thinkers
110 Savvy Self-starters
111 Set for Life
112 Full House
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High income families, typically own their own home in the inner suburbs.
100 Leading Lifestyles
101 Bluechip
102 Smart Money
103 Self-made Lifestylers
104 Status Matters
105 Financial Freedom
106 Worldly and Wise
107 Humanitarians
108 Successful Bureaucrats
109 Progressive Thinkers
110 Savvy Self-starters
111 Set for Life
112 Full House
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