Family First are one of the largest personas of all—and the closest to the Aussie norm on matters of lifestyle, opinions and behaviours. The persona embraces skilled and semi-skilled workers, office workers and labourers, sales reps and branch managers, teachers, police officers and nurses working their full eight hours a day. They are split between leaders and followers, conservative and progressive, trendy and trend-ambivalent, success-seekers and comfort-seekers, risk-takers and the risk-averse. Family First are the meat and potatoes of Australia’s new middle class.
Walk with Me
I’ve been watching that show The Block, and thinking, I could be on that show! We redid our back area a few months ago and I reckon I’ve got a bit of an eye for it. I found an old cane coffee table in the street on junk day, spray painted it red and it came up a treat … a real feature.
My husband Craig probably couldn’t get the time off work, but I might be able to rope my sister Cassie into it. There was some woman on it last night crying about how much she missed her kids and I thought, Geez, a few weeks off duty—no school lunches, no bugging them about their homework, no driving them to cricket—sounds like a holiday to me! I say that now, but I’m sure I’d be on there sniffing back tears like an idiot when I missed Jason’s 16th or something.
We’ve probably done well with the house. Spent maybe $50,000 (and countless hours) on the reno - but we would have added triple that to the value. Craig has celebrated every time the interest rates have gone down. It’s been a big help to us. Even with both of us working, the mortgage takes out a pretty big chunk. So it’s good to have an excuse to go out to a nice restaurant every now and then (instead of the cheap-and-cheerful bistros we usually frequent.